The nature of the relationship between an entrepreneurial marketing orientation and small business growth: evidence from Malaysia
Guided by resource-based theory, this study examines the nature of the relationship between an entrepreneurial marketing orientation (the interplay between market-oriented and entrepreneurially-oriented behaviours) and small business growth. Survey responses were collected from 421 smaller-sized fir...
| Published in: | INTERNATIONAL JOURNAL OF ENTREPRENEURSHIP & SMALL BUSINESS |
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| Main Authors: | , , , , , |
| Format: | Article |
| Language: | English |
| Published: |
INDERSCIENCE ENTERPRISES LTD
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001215717300004 |