Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets

Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets

The Mamachef Purply Ice Cream is developed from purple sweet potato. A sensory analysis and interview session was done with 11 trained panelists. The data has been analyzed using Atlas.ti based on thematic analyses. This unique ice cream is like other commercial ice cream, with natural purple color,...

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Bibliographic Details
Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Muhammad, Rosmaliza; Nor, Norazmir Md; Yusof, Norhayati Mat Yusoff Mohd; Fikri, Al Mukhlas
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2024
Subjects:
Environmental Sciences & Ecology
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000037

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