Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets

Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets

The Mamachef Purply Ice Cream is developed from purple sweet potato. A sensory analysis and interview session was done with 11 trained panelists. The data has been analyzed using Atlas.ti based on thematic analyses. This unique ice cream is like other commercial ice cream, with natural purple color,...

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Bibliographic Details
Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Muhammad, Rosmaliza; Nor, Norazmir Md; Yusof, Norhayati Mat Yusoff Mohd; Fikri, Al Mukhlas
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2024
Subjects:
Environmental Sciences & Ecology
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000037
author Muhammad
Rosmaliza; Nor
Norazmir Md; Yusof
Norhayati Mat Yusoff Mohd; Fikri
Al Mukhlas
spellingShingle Muhammad
Rosmaliza; Nor
Norazmir Md; Yusof
Norhayati Mat Yusoff Mohd; Fikri
Al Mukhlas
Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
Environmental Sciences & Ecology
author_facet Muhammad
Rosmaliza; Nor
Norazmir Md; Yusof
Norhayati Mat Yusoff Mohd; Fikri
Al Mukhlas
author_sort Muhammad
spelling Muhammad, Rosmaliza; Nor, Norazmir Md; Yusof, Norhayati Mat Yusoff Mohd; Fikri, Al Mukhlas
Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
English
Proceedings Paper
The Mamachef Purply Ice Cream is developed from purple sweet potato. A sensory analysis and interview session was done with 11 trained panelists. The data has been analyzed using Atlas.ti based on thematic analyses. This unique ice cream is like other commercial ice cream, with natural purple color, and free from food additives. Its flesh also acts as a fat replacer in the Mamachef Purply Ice Cream. The processing of Mamachef Purply Ice Cream would increase the economic aspects among small and medium entrepreneurs (SMEs) and farmers and has an excellent potential to be marketed commercial food outlets.
E-IPH LTD UK
2398-4287

2024
9
28
10.21834/e-bpj.v9i28.5905
Environmental Sciences & Ecology
hybrid
WOS:001209495000037
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000037
title Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
title_short Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
title_full Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
title_fullStr Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
title_full_unstemmed Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
title_sort Assessing the Market Potential of Mamachef's Purply Ice Cream Made from Underutilized Local Crops in Malaysian Retail Markets
container_title ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
language English
format Proceedings Paper
description The Mamachef Purply Ice Cream is developed from purple sweet potato. A sensory analysis and interview session was done with 11 trained panelists. The data has been analyzed using Atlas.ti based on thematic analyses. This unique ice cream is like other commercial ice cream, with natural purple color, and free from food additives. Its flesh also acts as a fat replacer in the Mamachef Purply Ice Cream. The processing of Mamachef Purply Ice Cream would increase the economic aspects among small and medium entrepreneurs (SMEs) and farmers and has an excellent potential to be marketed commercial food outlets.
publisher E-IPH LTD UK
issn 2398-4287
publishDate 2024
container_volume 9
container_issue 28
doi_str_mv 10.21834/e-bpj.v9i28.5905
topic Environmental Sciences & Ecology
topic_facet Environmental Sciences & Ecology
accesstype hybrid
id WOS:001209495000037
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001209495000037
record_format wos
collection Web of Science (WoS)
_version_ 1814778544128000000

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