Empowering pro-environmental potential among hotel employees: insights from self-determination theory

• Published in: JOURNAL OF HOSPITALITY AND TOURISM INSIGHTS
• Main Authors: Patwary, Ataul Karim; Rasoolimanesh, S. Mostafa; Hanafiah, Mohd Hafiz; Aziz, Roslizawati Che; Mohamed, Ahmad Edwin; Ashraf, Muhammad Umair; Azam, Nor Rabiatul Adawiyah Nor
• Format: Article; Early Access
• Language: English
• Published: EMERALD GROUP PUBLISHING LTD 2024
• Subjects: Social Sciences - Other Topics
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001199500700001
• ISSN: 2514-9792; 2514-9806
• DOI: 10.1108/JHTI-10-2023-0713

PurposeThis research examines the role of green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes on proactive pro-environmental behaviour among hotel employees. It further examines the indirect effects of pro-environmental attitudes between green inclusive leadership, corporate social responsibility, and proactive pro-environmental behaviour, as well as the moderating role of psychological contract breach between pro-environmental attitudes and proactive pro-environmental behaviour.Design/methodology/approachThe participants of this cross-sectional study were employees in the Malaysian hotel industry, and 374 usable questionnaires were used for data analysis. The data were analysed using Partial Least Squares - Structural Equation Modelling.FindingsThis study found that green, inclusive leadership, corporate social responsibility, and pro-environmental attitudes significantly influence proactive pro-environmental behaviour. For mediating effects, pro-environmental attitudes have been found to mediate the relationship between corporate social responsibility, green inclusive leadership and proactive pro-environmental behaviour.Research limitations/implicationsThe research proposes actionable measures to encourage environmentally friendly practices in the hotel sector. For companies to succeed, they must integrate green initiatives with their societal objectives. Pro-environmental mindsets are essential for implementing effective environmental policies, which in turn impact recruitment approaches. The advantages of fostering pro-environmental conduct encompass financial savings, enhanced standing, adherence to regulations, increased innovative thinking and improved workplace well-being.Originality/valueOver time, environmental degradation has been contributed by individual behaviours and the combined actions of businesses and organisations. This study significantly contributed to a new model underpinned by the Self-determination Theory by including new constructs influencing proactive pro-environmental behaviour.