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Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry

Objective: With the arrival of the experience economy era, changes in the marketing environment, and the evolution of consumer psychological needs, a good user experience will bring them freshness. Based on user experience, this paper analyzes the relationship among product brand image, brand trust,...

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Bibliographic Details
Published in:	HELIYON
Main Authors:	Wang, Fa; Wang, Yujue; Han, Yuan; Cho, Joung Hyung
Format:	Article
Language:	English
Published:	CELL PRESS 2024
Subjects:	Science & Technology - Other Topics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001181620500001

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