VISUALIZING TOURISM TRANSLATION LITERATURE (2002-2023): A BIBLIOMETRIC REVIEW

• Published in: JOURNAL OF NUSANTARA STUDIES-JONUS
• Main Authors: Shang, Xiaoyan; Mat, Nur Huslinda Che; Siok, Teh Hong
• Format: Review
• Language: English
• Published: UNIV SULTAN ZAINAL ABIDIN 2024
• Subjects: Area Studies
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001179361100006

Background and Purpose: With the rapid development of tourism, language plays a significant role in influencing a tourist's decisions when planning their trip, especially if they do not speak the language of the destination. Given the critical nature of information in the tourism industry, translating tourism materials for international tourists becomes essential. However, there has been limited bibliometric review on the issue. Thus, this bibliometric review aims to comprehend the existing literature and provide a visualized profile for various themes by analyzing hotspots, emerging trends, and the evolution of tourism translation studies. Methodology: A bibliometric review was conducted using the China National Knowledge Infrastructure (CNKI). The review utilized CiteSpace software to generate a scientific knowledge map and visually analyzed 2764 research articles on tourism translation published in CNKI over the past 21 years (from 2002 to 2023). The analysis encompassed time, author, and institution mapping, keyword clustering, and the identification of emerging words. Findings: The findings indicated that the study of tourism translation had sparked researchers' enthusiasm, resulting in a general increase in the number of articles. Furthermore, various theoretical frameworks, including Skopos theory, Translation Aesthetics theory, and Adaptation theory, have been extensively analyzed in tourism texts. Although significant progress has been made in the exploration of translation strategies, there is still considerable room for advancement in terms of research methodology and perspective. Contributions: This bibliometric review contributes to the advancement of knowledge in tourism translation, helps shape future research directions, and offers practical guidance for industry professionals, researchers, and policymakers involved in the tourism sector.