A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia

• Published in: ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
• Main Authors: Azman, Nur Mardhiyyah Mohd; Muhammad, Rosmaliza; Ramli, Nursyafiqah; Bakar, Siti Khuzaimah Abu
• Format: Proceedings Paper
• Language: English
• Published: E-IPH LTD UK 2023
• Subjects: Environmental Sciences & Ecology
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001170220600007

Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hypertension, diabetes, and cancer. The amount of meat eaten by Malaysians per person has increased to more than 55 kg a year in 2019, and obviously, a transition towards plant-based diets is urgently needed. Nevertheless, product knowledge and determinants of consumer purchase intention of plant-based meat need to be explored further for Malaysians to effectively adopt a healthy diet.