A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia
Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hyperte...
| Published in: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
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| Main Authors: | , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
E-IPH LTD UK
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001170220600007 |
| Summary: | Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hypertension, diabetes, and cancer. The amount of meat eaten by Malaysians per person has increased to more than 55 kg a year in 2019, and obviously, a transition towards plant-based diets is urgently needed. Nevertheless, product knowledge and determinants of consumer purchase intention of plant-based meat need to be explored further for Malaysians to effectively adopt a healthy diet. |
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| ISSN: | 2398-4287 |
| DOI: | 10.21834/e-bpj.v8iSI15.5106 |