Interactive Da'wah Medium During Crisis in Malaysia

The COVID-19 pandemic and floods have become a challenge to Malaysia's conventional Islamic da'wah efforts. Thus, this qualitative case study was conducted in a semi-structured interview with the selected Malaysian da'wah experts to identify the concept and usage of interactive da...

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Bibliographic Details
Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Anas, Norazmi; Fauzi, Anwar Ahmad; Baharom, Shahrel Nizar; Suyurno, S. Salahudin
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2023
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001149921000021
Description
Summary:The COVID-19 pandemic and floods have become a challenge to Malaysia's conventional Islamic da'wah efforts. Thus, this qualitative case study was conducted in a semi-structured interview with the selected Malaysian da'wah experts to identify the concept and usage of interactive da'wah medium and the suitability of infographics during the crisis. The findings demonstrated that interactive da'wah mediums are two-way (between the da'i/data and mad'u), with static information transformed into dynamic visuals through infographics and videography, making it suitable during a crisis. It is easily accessible through modern gadgets, easy to understand and remember, and attractive to the general public.
ISSN:2398-4287
DOI:10.21834/e-bpj.v8iSI14.5054