Innovation on Cultural and Creative Product-Designing Traditional Chinese Poetry into Product

• Published in: ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
• Main Authors: You, Xuemin; Legino, Rafeah; Pan, Xiao
• Format: Proceedings Paper
• Language: English
• Published: E-IPH LTD UK 2023
• Subjects: Environmental Sciences & Ecology
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100015

The cultural and creative (CAC) industries have experienced rapid growth in recent years, and Culture plays a critical role in design. Traditional Chinese poetry is an intangible cultural heritage in China's civilisation. Therefore, designing Traditional Chinese Poetry into products will be a CAC product design trend. This study investigates how to transform Traditional Chinese Poetry elements into CAC products with an innovative design model. Through the design practice, participants have successfully designed CAC products based on ancient poetry elements. Moreover, there still needs to be more research on the cultural product design of the intangible traditional culture in China.