Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude

The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of P...

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Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Tan, Ellyana Mohd Muslim; Michael, Valerie Anak; Hassan, Muhamad Hafiz; Bakar, Muhammad Fauzan Abu
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2023
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100010
author Tan
Ellyana Mohd Muslim; Michael
Valerie Anak; Hassan
Muhamad Hafiz; Bakar
Muhammad Fauzan Abu
spellingShingle Tan
Ellyana Mohd Muslim; Michael
Valerie Anak; Hassan
Muhamad Hafiz; Bakar
Muhammad Fauzan Abu
Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
Environmental Sciences & Ecology
author_facet Tan
Ellyana Mohd Muslim; Michael
Valerie Anak; Hassan
Muhamad Hafiz; Bakar
Muhammad Fauzan Abu
author_sort Tan
spelling Tan, Ellyana Mohd Muslim; Michael, Valerie Anak; Hassan, Muhamad Hafiz; Bakar, Muhammad Fauzan Abu
Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
English
Proceedings Paper
The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of Public Understanding, and Public Understanding in Visual Sustainability. The research suggests creators of visual communications consider how their work shapes attitudes and behaviours about sustainability. With awareness around information, public understanding, and connections between visual media and sustainability, designers can promote responsible, eco-conscious messages. This framework proposes the development process should cultivate mindfulness about communicating sustainability effectively.
E-IPH LTD UK
2398-4287

2023
8

10.21834/e-bpj.v8iSI%2016.5232
Environmental Sciences & Ecology

WOS:001146979100010
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100010
title Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
title_short Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
title_full Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
title_fullStr Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
title_full_unstemmed Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
title_sort Visual Communication in Sustainability Action: Public Understanding Through Human Behavior and Attitude
container_title ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
language English
format Proceedings Paper
description The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of Public Understanding, and Public Understanding in Visual Sustainability. The research suggests creators of visual communications consider how their work shapes attitudes and behaviours about sustainability. With awareness around information, public understanding, and connections between visual media and sustainability, designers can promote responsible, eco-conscious messages. This framework proposes the development process should cultivate mindfulness about communicating sustainability effectively.
publisher E-IPH LTD UK
issn 2398-4287

publishDate 2023
container_volume 8
container_issue
doi_str_mv 10.21834/e-bpj.v8iSI%2016.5232
topic Environmental Sciences & Ecology
topic_facet Environmental Sciences & Ecology
accesstype
id WOS:001146979100010
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100010
record_format wos
collection Web of Science (WoS)
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