| Summary: | The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of Public Understanding, and Public Understanding in Visual Sustainability. The research suggests creators of visual communications consider how their work shapes attitudes and behaviours about sustainability. With awareness around information, public understanding, and connections between visual media and sustainability, designers can promote responsible, eco-conscious messages. This framework proposes the development process should cultivate mindfulness about communicating sustainability effectively.
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