Styling Concept In Fashion Photography Process

• Published in: ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
• Main Authors: Khaled, Afendi Md Shas Md; Sharif, Nadzri Mohd; Jifei, Cheng
• Format: Proceedings Paper
• Language: English
• Published: E-IPH LTD UK 2023
• Subjects: Environmental Sciences & Ecology
• Online Access: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001146979100005

This study aims to investigate and analyse the production process of fashion photography. Fashion photography is a subset of commercial photography that conveys a product's identity and seeks to attract consumers for marketing and public information purposes. Photography techniques and graphic approaches corresponding to the session's theme and concept can significantly influence and captivate the audience. This study's findings will provide new insights and creative ideas for module development in fashion photography. Conclusion: The findings of this study have the potential to impact the direction of high-quality style and fashion photography, as well as the method by which photography professionals can improve their skills and work efficiency.