Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

QR Code

Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings

PurposeThis paper delves into the multi-faceted factors influencing the adoption and utilisation of online travel agencies (OTAs) for reserving hotel accommodations. The study aims to expand upon the unified theory of acceptance and use of technology (UTAUT2) framework to accomplish this objective b...

Full description

Bibliographic Details
Published in:	ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
Main Authors:	Azdel, Abdul Aziz; Awang, Khairil Wahidin; Yusof, Raja Nerina Raja; Hanafiah, Mohd Hafiz
Format:	Article; Early Access
Language:	English
Published:	EMERALD GROUP PUBLISHING LTD 2023
Subjects:	Business & Economics
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001131127400001

Similar Items

Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
by: Azdel A.A.; Awang K.W.; Yusof R.N.R.; Hanafiah M.H.
Published: (2024)

Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model
by: Mohamad M.A.; Radzi S.M.; Hanafiah M.H.
Published: (2021)

Navigating the Digital Landscape: Unraveling Technological, Organizational, and Environmental Factors Affecting Digital Auditing Readiness in the Malaysian Public Sector
by: Wan Mohamad Noor W.N.B.; Abd Razak S.N.A.; Mat Jusoh Y.H.; Hasan S.J.
Published: (2024)

From user engagement to app love: Investigating the antecedents and consequences of third-party travel app usage
by: Wiyata, et al.
Published: (2024)

The influence of third party website online reviews on hotel online booking intention
by: Zamri M.T.; Sulaiman S.A.N.; Rashidi M.M.M.; Azizan M.A.; Jamin A.; Akhuan N.M.; Wasilan N.H.M.
Published: (2016)

Performance evaluation of the RTK-GNSS navigating under different landscape
by: Ng K.M.; Johari J.; Abdullah S.A.C.; Ahmad A.; Laja B.N.
Published: (2018)

TRAVEL POETRY BY NOR FARIDAH ABDUL MANAF, SILVERFISH BOOKS, 2019, 78 PAGES. ISBN 978-983-3221-96-7
by: Khaidzir, et al.
Published: (2024)

Acceptance of New Travel Norms Among Potential Umrah and Hajj Pilgrims: An Empirical Investigation
by: Ibrahim S.S.; Badar M.A.S.; Hanafiah M.H.
Published: (2022)

Navigating the Polypharmacy Landscape: A Bibliometric Analysis of Computational Approaches for Predicting Adverse Drug Reactions
by: Ghafari A.T.; Zakaria Y.; Jahidin A.H.; Nazari Q.A.; Majeed A.B.A.; Hasan M.H.
Published: (2023)

When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour
by: Zain, et al.
Published: (2023)

Malaysian Urban Residents' Readiness to Reduce Car Usage and their Perception on Non-Motorised Facilities.
by: Nasrudin N.; Marzukhi M.A.; Abdullah Y.A.; Khalid N.S.; Abdul Wahab M.
Published: (2019)

Navigating the future of industry 4.0 in Malaysia: A proposed conceptual framework on SMEs’ readiness
by: Muhamad M.Q.B.; Mohamad S.J.A.N.S.; Nor N.M.
Published: (2021)

Emotional intelligence and turnover intention: The case of front office frontliners in Kuala Lumpur's 5-star hotels
by: Raja Mustapha R.I.P.; Wan Salman W.A.N.; Mohd Radzi S.
Published: (2012)

Applied artificial intelligence: Acceptance-intention-purchase and satisfaction on smartwatch usage in a Ghanaian context
by: Uzir M.U.H.; Bukari Z.; Al Halbusi H.; Lim R.; Wahab S.N.; Rasul T.; Thurasamy R.; Jerin I.; Chowdhury M.R.K.; Tarofder A.K.; Yaakop A.Y.; Hamid A.B.A.; Haque A.; Rauf A.; Eneizan B.
Published: (2023)

Thermal comfort perception of hijab usage among young Muslim women for sports activity
by: Mohd Yusof I.N.; Ahmad M.R.; Yusof N.A.; Yahya M.F.; Hussain I.A.; Raja Azidin R.M.F.; Che Muhamed A.M.
Published: (2021)

Ocean-Based Gastronomic Experience as a Factor of Tourists' Motivation and Travel Behaviour
by: Belly, et al.
Published: (2024)

Catering to Luxury Chinese Tourists Demand: Insights from Malaysian Inbound Travel Agencies
by: Ismail, et al.
Published: (2024)

Moderating Effect of Technology Readiness Towards Open and Distance Learning (ODL) Technology Acceptance During COVID-19 Pandemic
by: Rahim N.N.A.; Humaidi N.; Aziz S.R.A.; Zain N.H.M.
Published: (2022)

Determinants of Google Workspace Usage and Collaborative Learning among University Students in Selangor
by: Nokhil, et al.
Published: (2024)

Determinants of Google Workspace Usage and Collaborative Learning among University Students in Selangor
by: Nokhil, et al.
Published: (2024)

When Central Asian Prefers Langkawi Island: Understanding Luxury Travel Motivations and Behaviour
by: Zain N.M.; Hanafiah M.H.; Zahari M.S.M.
Published: (2023)

Children’s Perspective on Digital Picure Book: A Brief Analysis
by: Yang L.; Daimin G.
Published: (2023)

Engaging Literary Appreciation and Comprehension via a Big Book
by: Rawian R.; Yahaya M.F.; Sanjaya D.; Abdullah A.
Published: (2022)

THE ROLES OF TECHNOLOGY ACCEPTANCE, USER CREDIBILITY AND COVID-19 PERCEIVED HEALTH RISK IN TOURIST’S SOCIAL MEDIA USER-GENERATED-CONTENT USAGE INTENTION
by: Hanafiah M.H.; Zain A.M.; Asyraf M.A.; Makhasi G.Y.M.
Published: (2022)

Travelling During Travel Bubble: Assessing the Interrelationship between Cognitive, Affective, Unique Image, and Future Revisit Intention
by: Asyraff M.A.; Hanafiah M.H.; Zain N.A.M.
Published: (2024)

Ethnographic Study in Air Travel Research
by: Rahman S.M.A.
Published: (2023)

Understanding the key drivers in using mobile payment (M-Payment) among Generation Z travellers
by: Hanafiah M.H.; Asyraff M.A.; Ismail M.N.I.; Sjukriana J.
Published: (2024)

Understanding the impact of mining activities and human capital improvement on achieving sustainable development goals; evidence from East Luwu, Indonesia
by: Anwar, et al.
Published: (2024)

Motivation in reading Arabic literature books among students of kelantan religious schools
by: Yusoff M.S.A.; Wan Mohamed W.N.
Published: (2020)

Usability evaluation of personalized digital memory book for alzheimer’s patient (my-MOBAL)
by: Abu Hashim-de Vries A.H.; Ismail M.; Mohamed A.; Subramaniam P.
Published: (2020)

Examining determinants of book-tax difference: Insights from Malaysian multinational corporations
by: Nordin N.; Hamid N.A.; Rasit Z.A.; Razak F.A.; Mohamad A.B.
Published: (2024)

Usability Evaluation of Personalized Digital Memory Book for Alzheimer's Patient (my-MOBAL)
by: Abu Hashim-de Vries, et al.
Published: (2020)

Navigating turbulent waters: The impact of business continuity management (BCM) practices on financial and nonfinancial performance of tour operator companies
by: Ali, et al.
Published: (2024)

Navigating the waves: understanding blood pressure amplitude and rhythm changes from childhood to adulthood
by: Mohd Azahar N.; Isa M.R.; Ohashi M.; Yano Y.
Published: (2024)

Empowering pro-environmental potential among hotel employees: insights from self-determination theory
by: Patwary, et al.
Published: (2024)

Landscape characterization using GIS-Based Landscape Character Assessment in Hulu Langat district, Malaysia
by: Isa, et al.
Published: (2023)

Semiotic Technology as Material Resonance of Postcolonial Aesthetics in Digital Children’s Picture Book Apps
by: Dhayapari Perumal P.; Pillai S.; Perry M.S.
Published: (2021)

Ethnocentrism and Revisit Intention of Heritage Hotels in Indonesia: A Serial Mediation of Customer Experience and Hotel Image
by: Dhewi T.S.; Narmaditya B.S.; Mukhlis I.; Ridzuan A.R.
Published: (2023)

Travel behavioral intention of choosing Malaysia as destination for medical tourism
by: Aziz A.; Md-Yusof R.; Abu-Bakar N.T.; Taib S.N.H.; Ayob M.
Published: (2015)

Work-readiness in Malaysia
by: Salleh N.M.; Emelifeonwu J.C.; Winterton J.; Chan K.M.
Published: (2017)