Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach

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Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach

Sustainable products and their marketing have played a crucial role in developing more sustainable consumption patterns and solutions for socio-ecological problems. They have been demonstrated to significantly decrease social consumption problems. Neuromarketing has recently gained considerable popu...

書目詳細資料
發表在:	Symmetry
主要作者:	2-s2.0-85080902589
格式:	Article
語言:	English
出版:	MDPI AG 2020
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85080902589&doi=10.3390%2fsym12020305&partnerID=40&md5=f61071a52b3c3f0f02c8f81d70124551

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