Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

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Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least...

书目详细资料
发表在:	Tourism and Management Studies
主要作者:	2-s2.0-85103297147
格式:	文件
语言:	English
出版:	University of Algarve 2021
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103297147&doi=10.18089%2fTMS.2021.170102&partnerID=40&md5=92f642ca8042dce86685ba3f7ab2dde2

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