Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

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Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least...

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Bibliographic Details
Published in:	Tourism and Management Studies
Main Author:	2-s2.0-85103297147
Format:	Article
Language:	English
Published:	University of Algarve 2021
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103297147&doi=10.18089%2fTMS.2021.170102&partnerID=40&md5=92f642ca8042dce86685ba3f7ab2dde2

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