Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach
Purpose: This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach: A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findings...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Holdings Ltd.
2019
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065012768&doi=10.1108%2fJIMA-08-2018-0136&partnerID=40&md5=aaced5cb0432f088333fcb4b32944625 |