Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Inf...
| 出版年: | Management and Accounting Review |
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| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Universiti Teknologi Mara
2018
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece |