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Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform

Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Inf...

书目详细资料
发表在:	Management and Accounting Review
主要作者:	2-s2.0-85113739732
格式:	文件
语言:	English
出版:	Universiti Teknologi Mara 2018
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece

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