Beauty product advertisements: A critical discourse analysis
This study examined beauty advertisements in local English magazines from a Critical Discourse Analysis perspective. This study mainly focused on the use of language in beauty advertisements and strategies employed by advertisers to manipulate and influence their customers. The analysis is based on...
Published in: | Asian Social Science |
---|---|
Main Author: | 2-s2.0-84874698521 |
Format: | Article |
Language: | English |
Published: |
2013
|
Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84874698521&doi=10.5539%2fass.v9n3p61&partnerID=40&md5=95164447cce42dfb83acba00126494f8 |
Similar Items
-
Electronic word-of-mouth (Ewom) and user-generated content (UGC) on beauty products on youtube: Factors affecting consumer attitudes and purchase intention
by: 2-s2.0-85094204113
Published: (2020) -
An analysis of cultural elements in selected festive advertisements
by: Sualman I.; Jalli N.; Rashidi R.M.; Darwis Y.
Published: (2021) -
Political hegemony and accounting discourse: valuing nationalization
by: 2-s2.0-85153397142
Published: (2023) -
Qualitative analysis of sharia compliant advertisement signboard in Kelantan state
by: 2-s2.0-85085122147
Published: (2020) -
Measuring reliability and validity of instrument: The dimensions of advertising literacy in determining the advertising literacy index
by: Salim N.A.M.; Abdullah M.Y.
Published: (2017)