B2B and B2C marketing in the dynamic landscape of Malaysian business

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B2B and B2C marketing in the dynamic landscape of Malaysian business

E-commerce is divided into two forms, namely B2B (Business to Business) and B2C (Business to Consumer). B2B business refers to the sale of products or services from one business to another. While B2C refers to the sale of products or services from a single business to customers. Both forms of busine...

书目详细资料
发表在:	Dynamic Strategies for Entrepreneurial Marketing
主要作者:	2-s2.0-85219549602
格式:	Book chapter
语言:	English
出版:	IGI Global 2025
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219549602&doi=10.4018%2f979-8-3693-3936-7.ch009&partnerID=40&md5=09721a198bfb36b7115711f2f3d31ac1

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