B2B and B2C marketing in the dynamic landscape of Malaysian business

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B2B and B2C marketing in the dynamic landscape of Malaysian business

E-commerce is divided into two forms, namely B2B (Business to Business) and B2C (Business to Consumer). B2B business refers to the sale of products or services from one business to another. While B2C refers to the sale of products or services from a single business to customers. Both forms of busine...

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Bibliographic Details
Published in:	Dynamic Strategies for Entrepreneurial Marketing
Main Author:	2-s2.0-85219549602
Format:	Book chapter
Language:	English
Published:	IGI Global 2025
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219549602&doi=10.4018%2f979-8-3693-3936-7.ch009&partnerID=40&md5=09721a198bfb36b7115711f2f3d31ac1

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