Factors influencing online purchase intention of millennials and gen z consumers

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Factors influencing online purchase intention of millennials and gen z consumers

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collect...

書誌詳細
出版年:	Journal of Applied Structural Equation Modeling
第一著者:	2-s2.0-85117892678
フォーマット:	論文
言語:	English
出版事項:	Sarawak Research Society 2020
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117892678&doi=10.47263%2fjasem.4%282%2903&partnerID=40&md5=522c828d55df887f743ca82692682e57

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