Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

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Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia

The COVID-19 pandemic has resulted in the emergence of a livestream purchasing site that facilitates instantaneous purchases. The purpose of this study is to analyze the key determinants that contribute to the impulsive purchasing behavior of cosmetic products on live shopping platforms. There are f...

書誌詳細
出版年:	Humanities and Social Sciences Letters
第一著者:	2-s2.0-85219683712
フォーマット:	論文
言語:	English
出版事項:	Conscientia Beam 2025
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219683712&doi=10.18488%2f73.v13i1.4094&partnerID=40&md5=20bd0030452e4939a85b4c1820739183

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