Factors influencing customer behavior in impulse buying of cosmetics on live shopping platforms in Malaysia
The COVID-19 pandemic has resulted in the emergence of a livestream purchasing site that facilitates instantaneous purchases. The purpose of this study is to analyze the key determinants that contribute to the impulsive purchasing behavior of cosmetic products on live shopping platforms. There are f...
| 发表在: | Humanities and Social Sciences Letters |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 出版: |
Conscientia Beam
2025
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| 在线阅读: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219683712&doi=10.18488%2f73.v13i1.4094&partnerID=40&md5=20bd0030452e4939a85b4c1820739183 |