DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

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DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of custom...

书目详细资料
发表在:	Ikonomicheski Izsledvania
主要作者:	2-s2.0-86000555104
格式:	文件
语言:	English
出版:	Bulgarska Akademiya na Naukite 2025
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46

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