Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour: moderating effect of perceived travel risk
Purpose: This study utilised Mehrabian and Russel's stimulus-organism-response (SOR) model to investigate the inter-relationship between perceived social media information qualities (IQ) of online UGC, destination image, perceived travel risk and behavioural intentions. Design/methodology/appro...