الملخص: | Digital Divide is one of the factors which cause income inequality and poverty among the rural population. In Malaysia, one of the poorest rural communities is Pulau Tuba Langkawi. The Island is located 5 kilometres away from the main Pulau Langkawi island, rich with forest herbs, seafood, and natural beauty. Although the island has basic infrastructure such as electricity, running water and a telecommunication tower, the population lived in poverty as half of the population has a monthly income of RM500 although they have an abundance of natural produce. To address the problem and poverty among the Pulau Tuba population, this paper proposed an easy-to-use e-commerce application using a dynamic mobile and web-based framework for commercializing the rural area product to the external market. The design of the proposed e-commerce application will incorporate a simple interface to help users with a limited ICTs skillset. The development of the mobile application uses Agile methodology to enable continuous features development to cater for the needs of the rural population at the later stage of deployment. Moreover, the application was developed using the Ionic framework, Angular for frontend and Firebase for back-end implementation. After the mobile application has been developed, several individuals in Pulau Tuba are chosen as a tester for the Beta version of the mobile application. Based on tester feedback, the majority agree that the apps help them to market their product and the apps are easy to use even for individuals with no ICTs skills. This has the potential to ease the process of commercializing the rural area product and eventually reduce the poverty among the island population. © 2022 Little Lion Scientific. All rights reserved.
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