| Summary: | As part of a large-scale effort to examine the effectiveness of the Malaysian '1Azam' (literally '1Resolution') poverty reduction and eradication program through entrepreneurship education and support, this paper centres on Sabah, on the island of Borneo (also considered one of the poorest states in Malaysia). Our focus is an 'informal rural social cooperative' of more than 20 women entrepreneurs led by 48 years old homemaker turned entrepreneur 'Annie'. Employing a broad narratological framework to collect and analyse stories of lived experiences, we built a large textual data record of 'Annie's Co-op' for a period of 12 months. The 'thick' findings indicate that within their rural business venture, the participants play important roles as breadwinners for their families and as social entrepreneurs for their community; acting as one unit they demonstrate not just strategies of resilience but also a spirit of social duty despite barriers and challenges to their entrepreneurialism. Copyright © 2016 Inderscience Enterprises Ltd.
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