Success strategies in islamic marketing mix
Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing...
| 發表在: | International Journal of Business and Society |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Universiti Malaysia Sarawak
2015
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84950285611&partnerID=40&md5=e30696fbd34c0ec4825f4f419693ef54 |