Success strategies in islamic marketing mix

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Success strategies in islamic marketing mix

Islamic marketing (IM) is gaining momentum in the development of marketing knowledge and its practical implication to business and customer is undeniably significant. In fact, it has been growing rapidly in the past years and has grabbed the attention of both academics and practitioners of marketing...

书目详细资料
发表在:	International Journal of Business and Society
主要作者:	2-s2.0-84950285611
格式:	文件
语言:	English
出版:	Universiti Malaysia Sarawak 2015
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84950285611&partnerID=40&md5=e30696fbd34c0ec4825f4f419693ef54

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