| Summary: | The study examines the application of the Octalysis Gamification framework to enhance student engagement and learning in Chinese handicraft education, specifically focusing on Xiangxi Blue Calico, a traditional Chinese handicraft known for its intricate patterns. Purpose: This study aims to investigate the impact of the Octalysis gamification framework on the preservation of traditional crafts, specifically Xiangxi Blue Calico. Method: The study utilizes a quantitative approach to collect the primary data and a qualitative approach to collect secondary data. The primary data was collected through an online questionnaire survey from 70 students of Hunan Institute of Science and Technology. The statistical package program (SPSS) was used for the primary data to analyze the responses. On the contrary side, the secondary data was collected from different databases to analyze the case study of Xiangxi Blue Calico through the lens of the Octalysis gamification framework. Findings: The study demonstrates a positive correlation between the variables. The Cronbach's Alpha values for the scales indicate strong internal consistency: Student Engagement (α = .868), Octalysis Gamification (α = .884), and Traditional Chinese Handicraft Education (α = .924). There is a significant correlation between Student Engagement, Octalysis Gamification, and Traditional Chinese Handicraft Education (p < 0.01). Furthermore, the secondary data demonstrate how the use of Octalysis gamification aids students in understanding the cultural importance of Xiangxi Blue Calico. Implications: The research outcomes are relevant to educators and curriculum designers in the field of cultural education. They provide insights into strategies for promoting increased engagement. Furthermore, the Octalysis gamification framework can be utilised by stakeholders in heritage preservation to effectively engage a wide range of students and maintain cultural appreciation. © 2024 Ani Publishing Ltd. All rights reserved.
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