MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD

MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD

Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions. This study specifically investigates the effect of labelling on organic food packaging and its influence on p...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:International Journal of Business and Society
المؤلف الرئيسي: Latip M.S.A.; Samsudin A.; Manap M.S.A.; Noorkhizan M.H.I.
التنسيق: مقال
اللغة:English
منشور في: Universiti Malaysia Sarawak 2024
الوصول للمادة أونلاين:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215427719&doi=10.33736%2fijbs.8572.2024&partnerID=40&md5=e59b4ee9fdf062eb7a16b02a0344c9a4

الانترنت

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215427719&doi=10.33736%2fijbs.8572.2024&partnerID=40&md5=e59b4ee9fdf062eb7a16b02a0344c9a4

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