MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD

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MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD

Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions. This study specifically investigates the effect of labelling on organic food packaging and its influence on p...

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Bibliographic Details
Published in:	International Journal of Business and Society
Main Author:	Latip M.S.A.; Samsudin A.; Manap M.S.A.; Noorkhizan M.H.I.
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215427719&doi=10.33736%2fijbs.8572.2024&partnerID=40&md5=e59b4ee9fdf062eb7a16b02a0344c9a4

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