MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD
Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions. This study specifically investigates the effect of labelling on organic food packaging and its influence on p...
| Published in: | International Journal of Business and Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215427719&doi=10.33736%2fijbs.8572.2024&partnerID=40&md5=e59b4ee9fdf062eb7a16b02a0344c9a4 |