CULTURAL AESTHETICS IN HOTEL DESIGN: A SYSTEMATIC REVIEW OF RU-PORCELAIN AND ETHNIC CULTURE'S INFLUENCE ON PERCEPTUAL EXPERIENCE, BRAND IDENTITY, AND SUSTAINABLE DEVELOPMENT GOALS (SDGS)

• Published in: Journal of Lifestyle and SDG'S Review
• Main Author: Cui G.; Taib M.Z.M.; Jamil A.A.
• Format: Article
• Language: English
• Published: Editora Alumni In 2025
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214361125&doi=10.47172%2f2965-730X.SDGsReview.v5.n02.pe04279&partnerID=40&md5=d972c490526f4431cdb2d697dfc42085

Objectives: This study investigates the integration of Ru-porcelain and ethnic cultural aesthetics in hotel design to enhance perceptual experiences, strengthen brand identity, and contribute to achieving Sustainable Development Goals (SDGs), particularly SDG 11 (Sustainable Cities and Communities) and SDG 12 (Responsible Consumption and Production). Theoretical Framework: Grounded in the principles of cultural sustainability, sensory engagement, and brand differentiation, the study explores how cultural aesthetics can shape unique and memorable guest experiences while promoting sustainable practices in the hospitality industry. Method: A systematic review was conducted, synthesizing data from 60 studies sourced from Scopus, Web of Science, and ProQuest databases. The review focused on identifying the role of cultural elements in hotel design and their alignment with SDG-related objectives. Results and Discussion: The findings highlight that Ru-porcelain, with its minimalist elegance and historical significance, bridges traditional craftsmanship with modern design, while ethnic cultural motifs, materials, and architectural styles enrich spatial aesthetics and foster cultural immersion. These elements not only differentiate hotel brands but also contribute to heritage preservation and cultural sustainability. However, gaps remain in understanding their quantitative impact on metrics such as customer satisfaction and brand loyalty. Research Implications: The study emphasizes the importance of integrating cultural aesthetics to create authentic, inclusive, and sustainable hospitality experiences. It calls for further research to scale these practices to mid-range hotels and assess cross-cultural applicability, ensuring broader inclusivity and alignment with SDG goals. Originality/Value: This review underscores the strategic role of cultural aesthetics in advancing SDG objectives through sustainable hotel design, enhancing guest experiences, and promoting cultural heritage within the global hospitality industry. © 2025, Editora Alumni In. All rights reserved.