The art of inclusivity: how sense of community shapes Muslim journeys across Islamic and non-Islamic destinations
Purpose: This study aims to explore the role of the sense of community in shaping Muslim tourists’ experiences in both Islamic and non-Islamic destinations, using the experience quality-intention framework. Design/methodology/approach: Data was collected from 420 Muslim tourists visiting Islamic des...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214124843&doi=10.1108%2fJIMA-05-2024-0217&partnerID=40&md5=baa37defa87f8f30e214080eb9ae7e1a |