Design and Economic as Entrepreneurial Model Concepts for Emerging Studio-Ceramic Practitioners

• Published in: Studies in Big Data
• Main Author: Malek M.F.K.A.; Anwar R.; Hashim H.Z.
• Format: Book chapter
• Language: English
• Published: Springer Science and Business Media Deutschland GmbH 2024
• Online Access: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214006687&doi=10.1007%2f978-3-031-73632-2_21&partnerID=40&md5=ee9f55f14751fc9393c345316050e3dc

The Malaysian craft industry needs divulgence to remain intact on the world scene due to the lack of graduates involved in the business ecosystem presently. Art and design graduates as craft practitioners need to lay the knowledge discovered at university into practice. However, graduates avoid venturing into entrepreneurship as their desired job due to the deficiency of knowledge and experience in forming a business. Therefore, a new Designomic Model through the Cyber-Physical approach and user experience will be involved. With the design activity process, a new model entrepreneur drives them to identify attributes and talent development in entrepreneurship concepts. The proposed framework is to re-design conventional craft entrepreneurial practices including design processes and activity, integrated with IoT for emerging studio-ceramic practitioners. This model will strive for a new formulation of the design entrepreneur-ship model concept to influential graduates to heighten their capability and business mindset and encourage graduates to choose entrepreneurship as their principal profession to inspire the ecosystem among youth in Malaysia. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.