HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE

HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE

The LGBTQ hotel selection criteria are considered one of the most important determinants to improve and maintain global hotel room occupancy. However, the existing literature has failed to offer a holistic taxonomy of such phenomenon because the current researchers have concentrated primarily on Wes...

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Bibliographic Details
Published in:Tourism Review International
Main Author: Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
Format: Article
Language:English
Published: Cognizant Communication Corporation 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213948074&doi=10.3727%2f194344225X17315216888880&partnerID=40&md5=cab0c3f5cee4e0284096e186af10c307
id 2-s2.0-85213948074
spelling 2-s2.0-85213948074
Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
2024
Tourism Review International
28
4
10.3727/194344225X17315216888880
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213948074&doi=10.3727%2f194344225X17315216888880&partnerID=40&md5=cab0c3f5cee4e0284096e186af10c307
The LGBTQ hotel selection criteria are considered one of the most important determinants to improve and maintain global hotel room occupancy. However, the existing literature has failed to offer a holistic taxonomy of such phenomenon because the current researchers have concentrated primarily on Western locations and overlooked Asian contexts. Gaining insights from the Asian context, Cambodia in particular, may provide a better picture of such a phenomenon. LGBTQ online comments on the TripAdvisor website were analyzed, and the findings suggest that six dimensions of customer value (condition, function, emotion, reputation, epistemic, and social value) are accountable for LGBTQ hotel selection criteria. The findings are important because they guide hoteliers in building their marketing strategies to attract this target market. Printed in the USA. All rights reserved. Copyright © 2024 Cognizant, LLC.
Cognizant Communication Corporation
15442721
English
Article
author Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
spellingShingle Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
author_facet Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
author_sort Herjanto H.; Garza R.F.; Cary J.C.; Kasuma J.
title HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
title_short HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
title_full HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
title_fullStr HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
title_full_unstemmed HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
title_sort HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
publishDate 2024
container_title Tourism Review International
container_volume 28
container_issue 4
doi_str_mv 10.3727/194344225X17315216888880
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213948074&doi=10.3727%2f194344225X17315216888880&partnerID=40&md5=cab0c3f5cee4e0284096e186af10c307
description The LGBTQ hotel selection criteria are considered one of the most important determinants to improve and maintain global hotel room occupancy. However, the existing literature has failed to offer a holistic taxonomy of such phenomenon because the current researchers have concentrated primarily on Western locations and overlooked Asian contexts. Gaining insights from the Asian context, Cambodia in particular, may provide a better picture of such a phenomenon. LGBTQ online comments on the TripAdvisor website were analyzed, and the findings suggest that six dimensions of customer value (condition, function, emotion, reputation, epistemic, and social value) are accountable for LGBTQ hotel selection criteria. The findings are important because they guide hoteliers in building their marketing strategies to attract this target market. Printed in the USA. All rights reserved. Copyright © 2024 Cognizant, LLC.
publisher Cognizant Communication Corporation
issn 15442721
language English
format Article
accesstype
record_format scopus
collection Scopus
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