FROM RESISTANCE TO INNOVATION: ENABLING TRANSFORMATIVE DESIGN IN THE FURNITURE INDUSTRY

This research focuses on barriers to transformative design amongst furniture industry manufacturers. Building upon integrating innovation resistance theory and design thinking, a qualitative study was used by interviewing eight Malaysian furniture manufacturing companies. The findings of the themati...

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Bibliographic Details
Published in:Malaysian Forester
Main Author: Yusof W.Z.M.; Tamyez P.F.M.; Rahamaddulla S.R.; Haron H.
Format: Article
Language:English
Published: Forestry Department of Peninsular Malaysia 2025
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213893413&partnerID=40&md5=edc36bb2023527a5379ea0e4cf20a0a2

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