The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

QR Code

The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape

This study aims to thoroughly investigate how Artificial Intelligence (AI) is strategically integrated into digital marketing practices and its consequential effects on Indonesia’s fiercely competitive business environment. Employing a quantitative research approach, this study meticulously examines...

Full description

Bibliographic Details
Published in:	Emerging Science Journal
Main Author:	Hendrayati H.; Achyarsyah M.; Marimon F.; Hartono U.; Putit L.
Format:	Article
Language:	English
Published:	Ital Publication 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212483228&doi=10.28991%2fESJ-2024-08-06-012&partnerID=40&md5=54a14be7a3b1bc717afa2568b25e0df1

Similar Items

Rethinking Education in the Era of Artificial Intelligence (AI): Towards Future Workforce Competitiveness and Business Success
by: Lim S.C.J.; Lee M.F.
Published: (2024)

Managing an entrepreneurial marketing orientation in turbulent competitive business environments
by: Crick J.M.; Hamzah M.I.; Crick D.
Published: (2024)

Revolutionizing Digital Marketing with Artificial Intelligence Solutions: A Four-Step Sequential Model
by: Raju V.; Kassim S.; Jahan S.; Wahab W.A.
Published: (2024)

Is Digital Business Model Innovation the Silver Bullet for SMEs Competitiveness in Digital Era? Evidence from a Developing Nation
by: Teoh M.F.; Ahmad N.H.; Abdul-Halim H.; Ramayah T.
Published: (2022)

Artificial Intelligence in Marketing: Literature Review and Future Research Agenda
by: Masnita Y.; Ali J.K.; Zahra A.; Wilson N.; Murwonugroho W.
Published: (2024)

Leveraging Extreme Value Theory to Assess Stock Market Risk
by: Hanafi N.H.; Ahmad Radi N.F.; Janor R.M.; Ghani N.A.M.
Published: (2023)

Mediating Role of Social Media Marketing Adoption between TOE Framework and Competitive Intelligence Towards SMEs Performance
by: Samat M.F.; Yusoff M.N.H.; Anual N.; Mohamad S.J.A.N.
Published: (2024)

Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities
by: Chen, et al.
Published: (2024)

Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities
by: Chen A.; Li L.; Shahid W.
Published: (2024)

Developing Soft Skills in the Artificial Intelligence Era: Communication, Business Writing, and Composition Skills
by: Alafnan M.A.; Dishari S.; Mohdzuki S.F.
Published: (2024)

Public Interest Research on Digital Learning Content Produced by Artificial Intelligence
by: Kurniawan Y.; Jordan; Ongko J.G.; Julianto; Anwar N.
Published: (2023)

A business strategy, operational efficiency, ownership structure, and manufacturing performance: The moderating role of market uncertainty and competition intensity and its implication on open innovation
by: Handoyo S.; Suharman H.; Ghani E.K.; Soedarsono S.
Published: (2023)

Product market competition, investor protection and analysts’ earnings forecasts
by: Kamarudin K.A.; Wan Ismail W.A.; Chapple L.; Truong T.P.
Published: (2023)

A study on the impact of artificial intelligence on talent sourcing
by: Hemachandran V.C.; Kumar K.A.; Sikandar S.A.; Sabharwal S.; Kumar S.A.
Published: (2024)

Competition in digital economy: Fate of consumer welfare in Malaysia
by: Ramaiah A.K.
Published: (2019)

Leveraging LSTM and GRU-based deep neural coordination in intelligent transportation to strengthen security in the Internet of Vehicles
by: Yanmin C.; Sarkar A.; Zain J.M.; Bhar A.; Noorwali A.; Othman K.M.
Published: (2024)

Leveraging LSTM and GRU-based deep neural coordination in intelligent transportation to strengthen security in the Internet of Vehicles
by: Yanmin, et al.
Published: (2024)

Leveraging capabilities of technology into a circular supply chain to build circular business models: A state-of-the-art systematic review
by: Abideen A.Z.; Pyeman J.; Sundram V.P.K.; Tseng M.-L.; Sorooshian S.
Published: (2021)

Factors of Entrepreneurial Business Success: Towards Resilient and Competitive Entrepreneurs in the Post COVID-19 Pandemic Era
by: Zakaria M.; Yuhertiana I.; Siddiq D.M.; Suhartini D.; Hassan R.A.
Published: (2024)

Digital Marketing: A Scientometric Review
by: Abdullah K.H.; Muzawi R.; Gazali N.; Aziz F.S.A.
Published: (2023)

The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia-law tourism destination perspectives
by: Hariani D.; Hanafiah M.H.
Published: (2024)

A Systematic Mapping of Data Visualization in Business Intelligence
by: Rahman N.A.; Mahmud M.; Zahari N.S.; Zukarnain Z.A.; Putra Y.H.
Published: (2024)

Intelligent Facial Expression Generation Method Based on Artificial Intelligence
by: Wang K.; Chen J.; Bakar S.A.B.S.A.
Published: (2024)

Building data driven culture for digital competitiveness in construction industry: a theoretical exploration
by: Hashim, et al.
Published: (2024)

Building data driven culture for digital competitiveness in construction industry: a theoretical exploration
by: Hashim M.A.; Che Ibrahim C.K.I.; Jaafar N.A.L.; Kordi N.E.; Haron A.T.; Umeokafor N.
Published: (2024)

The performance of diagnostic-robust generalized potentials for the identification of multiple high leverage points in linear regression
by: Habshah M.; Norazan M.R.; Imon A.H.M.R.
Published: (2009)

The Importance of Artificial Intelligence in Green Innovation
by: Lawati E.H.A.; Ali M.A.M.; Tahir N.M.
Published: (2024)

Charting the evolving landscape of digital leadership in education: A systematic literature review
by: Peng Y.; Alias B.S.; Mansor A.N.; Ismail M.J.
Published: (2024)

Information Accessibility and Market Responsiveness: The Mediating Relational Capability to Enhance Business Performance
by: Rochiyati M.; Herning I.; Jati K.
Published: (2022)

Navigating the Digital Landscape: Unraveling Technological, Organizational, and Environmental Factors Affecting Digital Auditing Readiness in the Malaysian Public Sector
by: Wan Mohamad Noor W.N.B.; Abd Razak S.N.A.; Mat Jusoh Y.H.; Hasan S.J.
Published: (2024)

Influence of effort expectancy on consumers’ purchase intention within a B2C imported cross-border e-commerce market: The mediating role of consumer trust
by: Cao W.; Putit L.
Published: (2024)

The Digital Landscape of Smart Cities and Digital Twins: A Systematic Literature Review of Digital Terrain and 3D City Models in Enhancing Decision-Making
by: Syed Abdul Rahman S.A.F.; Abdul Maulud K.N.; Ujang U.; Wan Mohd Jaafar W.S.; Shaharuddin S.; Ab Rahman A.A.
Published: (2024)

The Digital Landscape of Smart Cities and Digital Twins: A Systematic Literature Review of Digital Terrain and 3D City Models in Enhancing Decision-Making
by: Rahman, et al.
Published: (2024)

The best practice of marketing strategies for the Malaysian business event industry from experts' perspective
by: Hazira M.N.; Alagas E.N.; Amin M.; Zamzuri N.H.; Zairul M.M.
Published: (2022)

The Impact of Entrepreneur Education on Business Performance
by: Mahmood R.; Zahari A.S.M.; Ibrahim N.; Jaafar N.F.H.N.; Yaacob N.M.
Published: (2020)

I like, I don’t like, I don’t know: consumers’ attitude towards marketing content in social media from Gen Y glasses
by: Kamaruddin N.A.; Putit L.; Fikry A.
Published: (2024)

Sponsorship leverage and its effects on brand image
by: Abdul-Halim A.H.; Mohamad-Mokhtar A.R.; Nordin N.A.; Ghazali A.R.; Wan-Abdul-Ghani W.S.; Mohd-Sah N.F.
Published: (2015)

DIGITIZING TREE INVENTORY USING GIS FOR EFFECTIVE LANDSCAPE MONITORING IN PUNCAK ISKANDAR, PERAK, MALAYSIA
by: Abdullah S.; Hussain N.H.M.; Hashim I.C.; Hashim H.
Published: (2024)

Unraveling the Complexity: A DEMATEL Analysis of the Negative Impact of Artificial Intelligence (AI) Adoption among Students in Higher Education
by: Rodzi Z.M.; Mohamad W.N.; Lu Z.; Al-Sharqi F.; Shlaka R.A.; Al-Quran A.; Alorsan Bany Awad A.M.
Published: (2024)

The implementation of artificial intelligence (AI) in the Malaysia construction industry
by: Mohamed M.A.; Ahmad A.B.; Mohamad D.
Published: (2021)