The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape
This study aims to thoroughly investigate how Artificial Intelligence (AI) is strategically integrated into digital marketing practices and its consequential effects on Indonesia’s fiercely competitive business environment. Employing a quantitative research approach, this study meticulously examines...
| Published in: | Emerging Science Journal |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Ital Publication
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212483228&doi=10.28991%2fESJ-2024-08-06-012&partnerID=40&md5=54a14be7a3b1bc717afa2568b25e0df1 |