Predicting and Explaining Customer Response to Upselling in Telecommunications: A Malaysian Case Study

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Predicting and Explaining Customer Response to Upselling in Telecommunications: A Malaysian Case Study

This research explores the predictive capabilities of XGBoost (XGB) and Random Forest (RF) models for customer upsell responses, emphasizing the use of Explainable Artificial Intelligence (XAI) techniques to gain insights. Initially trained without hyperparameter tuning, both models were later optim...

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Bibliographic Details
Published in:	International Journal on Informatics Visualization
Main Author:	Abdullah R.S.; Nulizairos N.S.S.; Ariffin N.H.M.; Witarsyah D.; Maskat R.
Format:	Article
Language:	English
Published:	Politeknik Negeri Padang 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211431962&doi=10.62527%2fjoiv.8.3-2.2823&partnerID=40&md5=119455cc50a5943f5685b615efd4c96b

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