Predicting and Explaining Customer Response to Upselling in Telecommunications: A Malaysian Case Study
This research explores the predictive capabilities of XGBoost (XGB) and Random Forest (RF) models for customer upsell responses, emphasizing the use of Explainable Artificial Intelligence (XAI) techniques to gain insights. Initially trained without hyperparameter tuning, both models were later optim...
| Published in: | International Journal on Informatics Visualization |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Padang
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211431962&doi=10.62527%2fjoiv.8.3-2.2823&partnerID=40&md5=119455cc50a5943f5685b615efd4c96b |