Dimension of perception and behaviour of hotel-based wellness and spa travellers: application of stimulus-organism-response model

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Dimension of perception and behaviour of hotel-based wellness and spa travellers: application of stimulus-organism-response model

This study explores how motivational factors such as relaxation, health and beauty treatments, escapism, and self-development impact tourist satisfaction and word-of-mouth (WOM) dissemination in wellness and spa tourism. Using the Stimulus-Organism-Response (SOR) theory, the research addresses the g...

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Bibliographic Details
Published in:	International Journal of Spa and Wellness
Main Author:	Murad A.; Zain N.A.M.; Hanafiah M.H.; Asyraff M.A.; Ismail H.
Format:	Article
Language:	English
Published:	Routledge 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211429615&doi=10.1080%2f24721735.2024.2438583&partnerID=40&md5=75e9698453a0a566d64f790384c0d93f

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