Dimension of perception and behaviour of hotel-based wellness and spa travellers: application of stimulus-organism-response model
This study explores how motivational factors such as relaxation, health and beauty treatments, escapism, and self-development impact tourist satisfaction and word-of-mouth (WOM) dissemination in wellness and spa tourism. Using the Stimulus-Organism-Response (SOR) theory, the research addresses the g...
| Published in: | International Journal of Spa and Wellness |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211429615&doi=10.1080%2f24721735.2024.2438583&partnerID=40&md5=75e9698453a0a566d64f790384c0d93f |