| Summary: | With the improvement of modern transportation industry and public living standards, the tourism industry has developed rapidly, giving rise to tourism cultural and creative products. Tourism cultural and creative products are constantly being developed and applied, and people’s demand for personalisation is becoming increasingly prominent. However, there is a serious tendency towards homogenisation of products in the same region, as well as practical problems such as lack of design innovation and high prices, which have brought certain limitations to product design. From the perspective of the current situation, application, and development of tourism cultural and creative product design, this article proposes the integration of classic regional cultural elements with tourism cultural and creative product design. Based on regional culture, it caters to the aesthetic needs of the masses, highlights the unique creativity of designers through continuous development and innovation, and constructs a perfect combination of people, products, and culture to achieve good social effects through rich and unique tourism cultural and creative products. Promote the development, utilisation, and design of tourism cultural and creative products, and achieve the vigorous development of the tourism industry. © 2024, Scibulcom Ltd.. All rights reserved.
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