THE MODERATING INFLUENCE OF DOMESTIC TRAVELER PERCEIVED RISK IN FAMILY TOURISM
Risk is fundamental in the choice evaluation and behaviour of tourists. Understanding tourists' shifting preferences towards a destination is imperative in the post-COVID era. Compared to other types of tourism, literature on family tourism travel behaviour has been limited, especially for outb...
| Published in: | Planning Malaysia |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Institute Of Planners
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85210918283&doi=10.21837%2fpm.v22i34.1638&partnerID=40&md5=1b68e5346916fa1d1d422cdc38a0d3a4 |