Blending philosophies: Crafting modern Chinese jewellery aesthetics with a foundation in Eastern wisdom and Western practicality
This study investigates the impact of cultural fusion in contemporary jewellery design on consumer perceptions and purchase intentions. By exploring the prevalence and characteristics of cultural fusion in jewellery design, it aims to understand its influence on how consumers perceive aesthetics, qu...
| Published in: | Research Journal in Advanced Humanities |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Royallite Global
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85209927565&doi=10.58256%2f6w06jt53&partnerID=40&md5=ed5dd5e987f0d58c3233cb56dd992fa3 |